Site Hosting and Content Management

The Beef Checkoff 

The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef. The National Cattlemen’s Beef Association is a contractor that manages many checkoff-funded projects, including


Alisa Harrison, Senior Vice President, Global Marketing & Research, Planning & Market Research

(303) 850-3302

Madlynn Ruble, Director, Reputation Management, Issues Management and Media Relations

(303) 850-3447

Cooperating Organizations

National Pork Board 

The National Pork Board has responsibility for checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public.


Cindy Cunningham, Assistant Vice President, Communications

(515) 223-2600

American Sheep Industry Association 

ASI is the national trade organization run by producers, for producers. It is supported by 45 state sheep associations, benefiting the interests of 82,000 sheep producers across the United States.  


Chase Adams, Senior Policy and Information Director 

(303) 771-3500 x 11

Dairy Management Inc. 

Dairy Management Inc. (DMI) is the domestic and international planning and management organization that builds demand for dairy products on behalf of America's 41,000-plus dairy producers. 


Tricia Sheehan, Strategic Communications & Farmer Relations 

(847) 627-3291